In today’s marketing zeitgeist, there are a lot of terms that can seem confusing for both clients and marketers alike. Some of these terms include brand activation, experiential marketing, and event marketing.

Brand experiences matter a lot for any brand today, regardless of the industry they operate in. In today’s B2B conference landscape, it is super important to create engaging and immersive brand experiences in order to truly connect with the attendees.

Though it is called by many other names, experiential marketing boils down to engaging potential customers directly and making them participants in the growth of your brand. Whether it is called engagement marketing or event marketing, the essence of any experiential marketing technology is the active participation of the target audience.

These days, experiential marketing solutions and experiential technology marketing have been on the rise and are considered to be a major part of the current trends in the world of marketing.

Marketing today is not what it was twenty years or even a decade back. The evolution of marketing has been happening and continues to happen at such a fast pace that marketers who cannot catch-up are often left behind the trends. Marketing is a multi-faceted and multi-dimensional approach towards the goal of popularising your product or service.

It is not a surprise that traditional marketing is becoming less relevant day by day in 2019 as experiential marketing has been the new thing in the world of marketing for quite a while now.

Any experiential marketing agency these days needs to be skilled and well equipped to successfully design and execute such effective brand engagement activities for its clients. Here are the top 6 qualities that an agency needs to have in regards to experiential marketing to be ahead of the competition and fulfil the client’s expectations.

Brand engagement refers to the process of creating an emotional connection between a consumer and a brand leading to better engagement between the consumer and the company.

Whether it’s a simple, non-pretentious storefront display, or a high-budget, high-voltage marketing activity, experiential marketing campaigns are everywhere.

The brand of a company is no longer restricted to just aesthetics these days. For most customers, brand experience is often multi-layered and more immersive now than it was ever before!

Are you an upcoming business with an impressive product(s)? Have you been struggling with consumer engagements and views on your product? Are you looking for ways to further your brand prospects and reach more people? You’ve landed at just the right place!

In a highly competitive world like ours, blockbuster branded shows and over-the-top promotional strategies abound by the hundreds. Customers today have a high-hand in choosing the brands they interact with, and most are smart enough to not fall for elaborated pomp and show.

The primary objective of marketing is to grab your audience’s attention as firmly as possible. Retail or mall activation has proven, time and again, to be very effective at capturing people’s attention and focusing it on brands and products.

If there’s one thing marketing experts know for sure in 2019, it’s the fact that traditional marketing methods don’t work anymore when it comes to creating an impact on customer’s minds. We bring you the top 6 experiential marketing statistics of 2019 that’ll surely teach you something new.

In a nutshell, brand activation is the process of driving consumer actions through interaction and experiences centred around the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm, especially with the younger millennials and Gen Z.

There’s no arguing that advertising has multiple types of marketing, chalked out based on several definitions, parameters and results. This article talks about the different types of advertising and their popular marketing activities.

It is evident that the modern consumer is smart and like to avoid advertisements as much as they can – people use adblockers online, pay to skip advertisements and get their entertainment streamed to them. Here’s why experiential marketing technology is changing our approach to marketing.

As a brand, do you find yourself asking about getting good Return-On-Investments a lot? Do you often wonder what’s the best way to make your brand popular among the young generation, how to keep the guests at your events entertained and happy, and how to just plain win at experiential marketing?

Did you know that out of all trade show attendees, almost 70% of them represent new, potential customers for your business? It’s not surprising that marketers unanimously believe that trade shows provide companies with a unique value proposition and are filled with opportunities.

Hashtags are everywhere, whether you like them or not! They are at weddings, birthday & anniversary parties, corporate events and product launches!

If we asked you to name the most common occurrence in modern parties, what would your answer be? No, we mean besides cake & confetti & food & decoration & all! Yes, it’d be a portable PhotoBooth. Photo Booth hires are probably the most omnipresent experiential marketing solution employed by individuals & marketeers alike at their events!

BTL activities are creating a buzz in the current scenario and are blooming with full potential, delivering excellent results. Digitalization has taken a troll all over the world and marketers are researching more innovative ways to promote their brand while connecting and engage their audiences.

Behold the scene. A bunch of youngsters giggling and making funny poses in front of a photo booth that gives them their photos in a handy, printed format in return for a tweet, post or any other social media activity!

Experiential activations are the rage these days. The marketing event space is filled with experiential marketing activations of all kinds, from Instagram Hashtag Printer to AR Selfie Booth, Social 360 to Tweet Cafe and lots more, the list just keeps going on and on.

Green screen photo booths are ruling the roost when it comes to providing lasting entertainment to guests at branded marketing events. Also known as augmented reality photo booths, these are interactive technology solutions that allow your guests to pose in front of a green screen, which then gets turned into whatever they want.

As millennials give way to the newest generation of phone-in-each-hands, experience-hungry, changeable, elusive and selfie crazy youngsters, the biggest challenge brands and companies face today is to market effectively to the latest lot of potential customers.

Nobody will turn a great photo down these days, and you can take our word for it. This universal fact is as actual of causal everyday parties and our daily lives, as it is of branded events. Big brands are quickly realizing the uncannily amazing value of a good photo too, and are pulling out all the stops in curating an enjoyable, entertaining and memorable experience for their guests, complete with some great photos!

A product launch is a one-of-a-kind event that has the potential to make or break the credibility and trustworthiness of your brand. Companies these days are quickly realizing that it isn’t just enough to put thoughts and efforts into the product that you’re building, but also to pucker out ways to launch and market it efficiently.

Ask a member of the young population today about the one thing they look forward to the most over anything else, and a great photograph is an answer that they’ll come up with! Nine times out of ten, a good photo is almost always on the top of a millennial’s priority list, with other, less important things taking space later on!

Corporate events often have a vibe that says ‘necessary evil’. They may be events of utmost importance to your institution, but also fail to generate audience interest. Between long sessions, meetings and talks of budgets, a corporate event can easily turn into a drag. It is crucial to hold onto your audience’s attention when you are exchanging information that matters a lot in your professional endeavours. Why not jazz up your event to make it more fun and engaging?

Information is for a short while, whilst experiences last forever! The ideology is encumbered in the best way possible by experiential marketing solutions and brand activation agencies alike. Today’s event space is all about giving your guests, potential and existing customers an all-encompassing, engaging experience which they’ll take back home with them!

Photo and GIF booths for events aren’t any more a luxury for corporate biggies or casual parties, in fact, they’re pretty much a necessity, considering the selfie-crazy generation that it is today. Here, we break down the most popular Photo Booth for events!

If there is something noteworthy happening, it is bound to be on social media sites one way or another. And with Instagram being one of the most popular out of all, with more than 1 billion monthly users since 2018, it is the place to be at. Take a look at some of the best ways to better your event’s promotion on Instagram.

The world of Social Media is punctuated by sudden sweeping trends and is often unpredictable. You’d think you have it all figured out but in a minute, things could totally change and leave you confused and looking for answers. Here, we bring you some of the social media strategies and tools that you must incorporate into your plan if you haven’t already!

The definition of User Generated Content is simple – it encompasses any and every type of content related to a brand that is created and shared by its followers or fans. The content may be of any type like pictures, videos, blog posts, and testimonials.

This age of social media gives a whole new meaning to the phrase- a picture is worth a thousand words. Platforms like Instagram, Facebook, Twitter etc are flooded with photos. With cameras readily available in smartphones, people capture all the important moments of their lives and share them online on various platforms.

If wouldn’t be an exaggeration to say that today’s millennial generation is a total fan of crazy selfies, photos from every angle & good-looking candids. What appeases such a click-crazy mass of people, you ask? Photos, ofcourse! Here’s where a Photo Booth comes in the picture.

It is an incredible time to be alive when the boundaries of human imagination and innovation are being pushed. How an average person perceives and experiences an array of things daily is being changed even more. One of the major contributors to this change is the involvement of the internet in just about every facet of modern life.