Blog
Because we like to talk about events and whatever is happening digitally
  • September 12, 2019
    All About ATL, BTL and TTL Advertising

    There’s no arguing that advertising has multiple types of marketing, chalked out based on several definitions, parameters and results. This article talks about the different types of advertising and their popular marketing activities.

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  • September 05, 2019
    The Growing Need of Experiential Marketing in New Age Marketing Mix

    It is evident that the modern consumer is smart and like to avoid advertisements as much as they can – people use adblockers online, pay to skip advertisements and get their entertainment streamed to them. Here’s why experiential marketing technology is changing our approach to marketing.

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  • August 27, 2019
    Six Ways To Succeed In Your Experiential Marketing Efforts

    As a brand, do you find yourself asking about getting good Return-On-Investments a lot? Do you often wonder what’s the best way to make your brand popular among the young generation, how to keep the guests at your events entertained and happy, and how to just plain win at experiential marketing?

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  • August 21, 2019
    Trade Show Booth Trends That Make You Stand Out

    Did you know that out of all trade show attendees, almost 70% of them represent new, potential customers for your business? It’s not surprising that marketers unanimously believe that trade shows provide companies with a unique value proposition and are filled with opportunities.

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  • August 13, 2019
    Definitive Guide To Hashtags For Events – The Best Ways To Use Them

    Hashtags are everywhere, whether you like them or not! They are at weddings, birthday & anniversary parties, corporate events and product launches!

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  • August 07, 2019
    6 Questions You Must Ask Your PhotoBooth Vendor

    If we asked you to name the most common occurrence in modern parties, what would your answer be? No, we mean besides cake & confetti & food & decoration & all! Yes, it’d be a portable PhotoBooth. Photo Booth hires are probably the most omnipresent experiential marketing solution employed by individuals & marketeers alike at their events!

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  • July 19, 2019
    All About BTL Activities – Significance, Benefits & Ideas for Brand Activations

    BTL activities are creating a buzz in the current scenario and are blooming with full potential, delivering excellent results. Digitalization has taken a troll all over the world and marketers are researching more innovative ways to promote their brand while connecting and engage their audiences.

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  • July 15, 2019
    All About The Next-Generation Photo Booths For Events

    Behold the scene. A bunch of youngsters giggling and making funny poses in front of a photo booth that gives them their photos in a handy, printed format in return for a tweet, post or any other social media activity!

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  • July 05, 2019
    8 Brilliant Experiential Activation Technologies For The Events

    Experiential activations are the rage these days. The marketing event space is filled with experiential marketing activations of all kinds, from Instagram Hashtag Printer to AR Selfie Booth, Social 360 to Tweet Cafe and lots more, the list just keeps going on and on.

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  • June 27, 2019
    How To Rule The Green Screen (Chroma Keying) Photo Booth

    Green screen photo booths are ruling the roost when it comes to providing lasting entertainment to guests at branded marketing events. Also known as augmented reality photo booths, these are interactive technology solutions that allow your guests to pose in front of a green screen, which then gets turned into whatever they want.

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  • June 19, 2019
    Marketing Trends for Gen Z

    As millennials give way to the newest generation of phone-in-each-hands, experience-hungry, changeable, elusive and selfie crazy youngsters, the biggest challenge brands and companies face today is to market effectively to the latest lot of potential customers.

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  • June 13, 2019
    5 Best Instagram Hashtag Printers For Your Next Event

    Nobody will turn a great photo down these days, and you can take our word for it. This universal fact is as actual of causal everyday parties and our daily lives, as it is of branded events. Big brands are quickly realizing the uncannily amazing value of a good photo too, and are pulling out all the stops in curating an enjoyable, entertaining and memorable experience for their guests, complete with some great photos!

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  • May 30, 2019
    How To Make Product Launches Perfect With Experiential Marketing?

    A product launch is a one-of-a-kind event that has the potential to make or break the credibility and trustworthiness of your brand. Companies these days are quickly realizing that it isn’t just enough to put thoughts and efforts into the product that you’re building, but also to pucker out ways to launch and market it efficiently.

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  • May 21, 2019
    Social 360 Photo Booth For Your Next Event

    Ask a member of the young population today about the one thing they look forward to the most over anything else, and a great photograph is an answer that they’ll come up with! Nine times out of ten, a good photo is almost always on the top of a millennial’s priority list, with other, less important things taking space later on!

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  • May 13, 2019
    How To Transform Corporate Events With AR Selfie Booth?

    Corporate events often have a vibe that says ‘necessary evil’. They may be events of utmost importance to your institution, but also fail to generate audience interest. Between long sessions, meetings and talks of budgets, a corporate event can easily turn into a drag. It is crucial to hold onto your audience’s attention when you are exchanging information that matters a lot in your professional endeavours. Why not jazz up your event to make it more fun and engaging?

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  • May 07, 2019
    Why Include Experiential Marketing In Your B2B Marketing Strategies?

    Information is for a short while, whilst experiences last forever! The ideology is encumbered in the best way possible by experiential marketing solutions and brand activation agencies alike. Today’s event space is all about giving your guests, potential and existing customers an all-encompassing, engaging experience which they’ll take back home with them!

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  • April 23, 2019
    A Definitive Guide To All Kinds Of Photo Booth For Events

    Photo and GIF booths for events aren’t any more a luxury for corporate biggies or casual parties, in fact, they’re pretty much a necessity, considering the selfie-crazy generation that it is today. Here, we break down the most popular Photo Booth for events!

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  • April 18, 2019
    5 Ways To Use Instagram For Event Promotion

    If there is something noteworthy happening, it is bound to be on social media sites one way or another. And with Instagram being one of the most popular out of all, with more than 1 billion monthly users since 2018, it is the place to be at. Take a look at some of the best ways to better your event’s promotion on Instagram.

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  • April 10, 2019
    Social Media Strategies That Deserve Your Attention In 2019

    The world of Social Media is punctuated by sudden sweeping trends and is often unpredictable. You’d think you have it all figured out but in a minute, things could totally change and leave you confused and looking for answers. Here, we bring you some of the social media strategies and tools that you must incorporate into your plan if you haven’t already!

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  • April 04, 2019
    How to Utilize User-Generated Content Post Event

    The definition of User Generated Content is simple – it encompasses any and every type of content related to a brand that is created and shared by its followers or fans. The content may be of any type like pictures, videos, blog posts, and testimonials.

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  • February 07, 2019
    Get Your Event On Social Media With Instagram Hashtag Printer

    This age of social media gives a whole new meaning to the phrase- a picture is worth a thousand words. Platforms like Instagram, Facebook, Twitter etc are flooded with photos. With cameras readily available in smartphones, people capture all the important moments of their lives and share them online on various platforms.

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  • February 07, 2019
    Events That Must Have A Photo Booth

    If wouldn’t be an exaggeration to say that today’s millennial generation is a total fan of crazy selfies, photos from every angle & good-looking candids. What appeases such a click-crazy mass of people, you ask? Photos, ofcourse! Here’s where a Photo Booth comes in the picture.

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  • February 07, 2019
    Experiential Marketing – The Hidden Ace Of CMOs Everywhere

    It is an incredible time to be alive when the boundaries of human imagination and innovation are being pushed. How an average person perceives and experiences an array of things daily is being changed even more. One of the major contributors to this change is the involvement of the internet in just about every facet of modern life.

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