Because we like to talk about events and whatever is happening digitally
  • April 24, 2020
    5 Ways Brands Can Make The Most Out Of TikTok In 2020

    Whether or not you’re an active Internet user, chances are that you have heard of the viral video entertainment social media platform, TikTok. It is a video sharing platform where users either make short, 15 second videos using the app, or upload short videos of themselves, usually lip-synced to some dialogues or music.

    Read More
  • April 21, 2020
    Strategies To Drive Greater Engagement At Your Photobooth Event

    The culture of installing photo booths at events is not alien to any of us. The key to hosting a successful event lies in the amount of successful engagement that is going to leave the town talking about it even long after the event date. Organisers are using many types of attractions to draw amazing responses from their attendees. The best ones are photo booths.

    Read More
  • April 03, 2020
    5 Reasons Why 360 Degree Photo Booth Is A Must For Your Next Event

    Social 360 or 360-degree photo booth, the term refers to the most innovative booth of the era. Social 360 degree photo booth has completely changed the way people feel about events and conferences. It has also solved the difficulty of finding engaging activities at an event for the attendees. The 360-degree photo booth has emerged as a revolutionary innovation for event organizers and hosts.

    Read More
  • March 18, 2020
    How To Use Augmented Reality And Virtual Reality For Events?

    There are many applications for augmented reality, and virtual reality and one of the major applications of these technologies are found in events with an AR photo booth located in most of the biggest events all over the world.

    Read More
  • March 12, 2020
    How To Run A Hashtag Printing Event Smoothly?

    This digital era demands digital engagement tools to surge the success of an event. “Hashtag Campaign” is one of these unique tools to woo the guests’ engagement and increase your event’s popularity. You must understand the need for a unique and amazing hashtag for your event. Hashtags take the user engagement to another level and bring all the posts & reposts under one umbrella.

    Read More
  • March 05, 2020
    What Is Experiential Marketing? Why Is It Important?

    Experiential technology marketing is one of the most engaging forms of marketing in the world today. However, it can be a bit tough to explain what experiential marketing means.

    Read More
  • February 29, 2020
    How To Create A Strong Brand Activation Campaign?

    Brand Activation is a term that is used widely every now and then amongst marketers. What does it actually mean? Why does any brand need activation? How do you know that your brand needs activation? This term is quite confusing for any layman or for anyone who is taking notice of them for the first time.

    Read More
  • February 24, 2020
    Reinvent Out of Home Advertising with AR Mirror Photo Booths

    Out-of-home advertising, also known as outdoor advertising, is advertising that is meant to reach the consumer while they are outside their homes or when they are on the go. One of the most popular methods of OOH advertising is billboard advertising.

    Read More
  • February 17, 2020
    Technological Advancements and Experiential Marketing

    A factor that played an essential part during our evolution as Homo Sapiens and in making our species gain the centre stage has been the cognitive revolution that we underwent several millennia ago. And gaining traction today, on similar lines, has been our corporate culture, with brands going to great lengths to stay afloat in this competitive market. Marketing strategies today are ripe with brand activation solutions and experiential marketing technology.

    Read More
  • February 10, 2020
    Boost Consumer Engagement with Innovative Experiential Technology

    In today’s world, customer experience has become more than just the sales journey. For marketers, the difference between customer service and marketing is becoming less and less. It has become crucial for brands to create a connection with their consumers.

    Read More
  • January 27, 2020
    Making Event Photo Booths Lively- Ideas, Tips & Tricks

    Events are a huge part of a brand’s marketing strategy, and justifiably so. When you look at the profit-making inclinations and statistics of event marketing, all the sweat, strategy and long hours put in hosting these fun gatherings of people make total sense.

    Read More
  • January 22, 2020
    Activation Marketing vs Experiential Marketing

    In today’s marketing zeitgeist, there are a lot of terms that can seem confusing for both clients and marketers alike. Some of these terms include brand activation, experiential marketing, and event marketing.

    Read More
  • January 16, 2020
    Reasons Why Healthcare Brands Need to Rethink their Brand Experience at Conferences

    Brand experiences matter a lot for any brand today, regardless of the industry they operate in. In today’s B2B conference landscape, it is super important to create engaging and immersive brand experiences in order to truly connect with the attendees.

    Read More
  • January 13, 2020
    Questions To Ask From Brand Activation Agency

    Though it is called by many other names, experiential marketing boils down to engaging potential customers directly and making them participants in the growth of your brand. Whether it is called engagement marketing or event marketing, the essence of any experiential marketing technology is the active participation of the target audience.

    Read More
  • December 21, 2019
    The Power of Creating Experiences in Today’s Cultured Conference Landscape

    These days, experiential marketing solutions and experiential technology marketing have been on the rise and are considered to be a major part of the current trends in the world of marketing.

    Read More
  • December 17, 2019
    How Is Experiential Marketing Better Than Traditional Methods?

    Marketing today is not what it was twenty years or even a decade back. The evolution of marketing has been happening and continues to happen at such a fast pace that marketers who cannot catch-up are often left behind the trends. Marketing is a multi-faceted and multi-dimensional approach towards the goal of popularising your product or service.

    Read More
  • December 12, 2019
    The Future of Experiential Technology

    It is not a surprise that traditional marketing is becoming less relevant day by day in 2019 as experiential marketing has been the new thing in the world of marketing for quite a while now.

    Read More
  • November 18, 2019
    Top 6 Qualities Shared By Experiential Marketing Agencies

    Any experiential marketing agency these days needs to be skilled and well equipped to successfully design and execute such effective brand engagement activities for its clients. Here are the top 6 qualities that an agency needs to have in regards to experiential marketing to be ahead of the competition and fulfil the client’s expectations.

    Read More
  • November 14, 2019
    Why Experiential Marketing Will Boost Your Brand Engagement?

    Brand engagement refers to the process of creating an emotional connection between a consumer and a brand leading to better engagement between the consumer and the company.

    Read More
  • November 08, 2019
    What Makes (And Breaks) Experiential Marketing Campaigns?

    Whether it’s a simple, non-pretentious storefront display, or a high-budget, high-voltage marketing activity, experiential marketing campaigns are everywhere.

    Read More
  • October 21, 2019
    Proven Marketing Strategy For A Perfect Brand Experience

    The brand of a company is no longer restricted to just aesthetics these days. For most customers, brand experience is often multi-layered and more immersive now than it was ever before!

    Read More
  • October 16, 2019
    Experiential Marketing: Why Choose Wootclub?

    Are you an upcoming business with an impressive product(s)? Have you been struggling with consumer engagements and views on your product? Are you looking for ways to further your brand prospects and reach more people? You’ve landed at just the right place!

    Read More
  • October 07, 2019
    Experiential Marketing Technology of 3D Projection Mapping in Retail

    In a highly competitive world like ours, blockbuster branded shows and over-the-top promotional strategies abound by the hundreds. Customers today have a high-hand in choosing the brands they interact with, and most are smart enough to not fall for elaborated pomp and show.

    Read More
  • October 03, 2019
    Retail Activations: Why Marketers Prefer Mall Activation To Promote Brands Or Products?

    The primary objective of marketing is to grab your audience’s attention as firmly as possible. Retail or mall activation has proven, time and again, to be very effective at capturing people’s attention and focusing it on brands and products.

    Read More
  • September 30, 2019
    6 Experiential Marketing Statistics in 2019

    If there’s one thing marketing experts know for sure in 2019, it’s the fact that traditional marketing methods don’t work anymore when it comes to creating an impact on customer’s minds. We bring you the top 6 experiential marketing statistics of 2019 that’ll surely teach you something new.

    Read More
  • September 18, 2019
    What is Brand Activation? Why Does Brands Need It?

    In a nutshell, brand activation is the process of driving consumer actions through interaction and experiences centred around the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm, especially with the younger millennials and Gen Z.

    Read More
  • September 12, 2019
    All About ATL, BTL and TTL Advertising

    There’s no arguing that advertising has multiple types of marketing, chalked out based on several definitions, parameters and results. This article talks about the different types of advertising and their popular marketing activities.

    Read More
  • September 05, 2019
    The Growing Need of Experiential Marketing in New Age Marketing Mix

    It is evident that the modern consumer is smart and like to avoid advertisements as much as they can – people use adblockers online, pay to skip advertisements and get their entertainment streamed to them. Here’s why experiential marketing technology is changing our approach to marketing.

    Read More
  • August 27, 2019
    Six Ways To Succeed In Your Experiential Marketing Efforts

    As a brand, do you find yourself asking about getting good Return-On-Investments a lot? Do you often wonder what’s the best way to make your brand popular among the young generation, how to keep the guests at your events entertained and happy, and how to just plain win at experiential marketing?

    Read More
  • August 21, 2019
    Trade Show Booth Trends That Make You Stand Out

    Did you know that out of all trade show attendees, almost 70% of them represent new, potential customers for your business? It’s not surprising that marketers unanimously believe that trade shows provide companies with a unique value proposition and are filled with opportunities.

    Read More
  • August 13, 2019
    Definitive Guide To Hashtags For Events – The Best Ways To Use Them

    Hashtags are everywhere, whether you like them or not! They are at weddings, birthday & anniversary parties, corporate events and product launches!

    Read More
  • August 07, 2019
    6 Questions You Must Ask Your PhotoBooth Vendor

    If we asked you to name the most common occurrence in modern parties, what would your answer be? No, we mean besides cake & confetti & food & decoration & all! Yes, it’d be a portable PhotoBooth. Photo Booth hires are probably the most omnipresent experiential marketing solution employed by individuals & marketeers alike at their events!

    Read More
  • July 19, 2019
    All About BTL Activities – Significance, Benefits & Ideas for Brand Activations

    BTL activities are creating a buzz in the current scenario and are blooming with full potential, delivering excellent results. Digitalization has taken a troll all over the world and marketers are researching more innovative ways to promote their brand while connecting and engage their audiences.

    Read More
  • July 15, 2019
    All About The Next-Generation Photo Booths For Events

    Behold the scene. A bunch of youngsters giggling and making funny poses in front of a photo booth that gives them their photos in a handy, printed format in return for a tweet, post or any other social media activity!

    Read More
  • July 05, 2019
    8 Brilliant Experiential Activation Technologies For The Events

    Experiential activations are the rage these days. The marketing event space is filled with experiential marketing activations of all kinds, from Instagram Hashtag Printer to AR Selfie Booth, Social 360 to Tweet Cafe and lots more, the list just keeps going on and on.

    Read More
  • June 27, 2019
    How To Rule The Green Screen (Chroma Keying) Photo Booth?

    Green screen photo booths are ruling the roost when it comes to providing lasting entertainment to guests at branded marketing events. Also known as augmented reality photo booths, these are interactive technology solutions that allow your guests to pose in front of a green screen, which then gets turned into whatever they want.

    Read More
  • June 19, 2019
    Marketing Trends for Gen Z

    As millennials give way to the newest generation of phone-in-each-hands, experience-hungry, changeable, elusive and selfie crazy youngsters, the biggest challenge brands and companies face today is to market effectively to the latest lot of potential customers.

    Read More
  • June 13, 2019
    5 Best Instagram Hashtag Printers For Your Next Event

    Nobody will turn a great photo down these days, and you can take our word for it. This universal fact is as actual of causal everyday parties and our daily lives, as it is of branded events. Big brands are quickly realizing the uncannily amazing value of a good photo too, and are pulling out all the stops in curating an enjoyable, entertaining and memorable experience for their guests, complete with some great photos!

    Read More
  • May 30, 2019
    How To Make Product Launches Perfect With Experiential Marketing?

    A product launch is a one-of-a-kind event that has the potential to make or break the credibility and trustworthiness of your brand. Companies these days are quickly realizing that it isn’t just enough to put thoughts and efforts into the product that you’re building, but also to pucker out ways to launch and market it efficiently.

    Read More
  • May 21, 2019
    Social 360 Photo Booth For Your Next Event

    Ask a member of the young population today about the one thing they look forward to the most over anything else, and a great photograph is an answer that they’ll come up with! Nine times out of ten, a good photo is almost always on the top of a millennial’s priority list, with other, less important things taking space later on!

    Read More
  • May 13, 2019
    How To Transform Corporate Events With AR Selfie Booth?

    Corporate events often have a vibe that says ‘necessary evil’. They may be events of utmost importance to your institution, but also fail to generate audience interest. Between long sessions, meetings and talks of budgets, a corporate event can easily turn into a drag. It is crucial to hold onto your audience’s attention when you are exchanging information that matters a lot in your professional endeavours. Why not jazz up your event to make it more fun and engaging?

    Read More
  • May 07, 2019
    Why Include Experiential Marketing In Your B2B Marketing Strategies?

    Information is for a short while, whilst experiences last forever! The ideology is encumbered in the best way possible by experiential marketing solutions and brand activation agencies alike. Today’s event space is all about giving your guests, potential and existing customers an all-encompassing, engaging experience which they’ll take back home with them!

    Read More
  • April 23, 2019
    A Definitive Guide To All Kinds Of Photo Booth For Events

    Photo and GIF booths for events aren’t any more a luxury for corporate biggies or casual parties, in fact, they’re pretty much a necessity, considering the selfie-crazy generation that it is today. Here, we break down the most popular Photo Booth for events!

    Read More
  • April 18, 2019
    5 Ways To Use Instagram For Event Promotion

    If there is something noteworthy happening, it is bound to be on social media sites one way or another. And with Instagram being one of the most popular out of all, with more than 1 billion monthly users since 2018, it is the place to be at. Take a look at some of the best ways to better your event’s promotion on Instagram.

    Read More
  • April 10, 2019
    Social Media Strategies That Deserve Your Attention In 2019

    The world of Social Media is punctuated by sudden sweeping trends and is often unpredictable. You’d think you have it all figured out but in a minute, things could totally change and leave you confused and looking for answers. Here, we bring you some of the social media strategies and tools that you must incorporate into your plan if you haven’t already!

    Read More
  • April 04, 2019
    How to Utilize User-Generated Content Post Event

    The definition of User Generated Content is simple – it encompasses any and every type of content related to a brand that is created and shared by its followers or fans. The content may be of any type like pictures, videos, blog posts, and testimonials.

    Read More
  • February 07, 2019
    Get Your Event On Social Media With Instagram Hashtag Printer

    This age of social media gives a whole new meaning to the phrase- a picture is worth a thousand words. Platforms like Instagram, Facebook, Twitter etc are flooded with photos. With cameras readily available in smartphones, people capture all the important moments of their lives and share them online on various platforms.

    Read More
  • February 07, 2019
    Events That Must Have A Photo Booth

    If wouldn’t be an exaggeration to say that today’s millennial generation is a total fan of crazy selfies, photos from every angle & good-looking candids. What appeases such a click-crazy mass of people, you ask? Photos, ofcourse! Here’s where a Photo Booth comes in the picture.

    Read More
  • February 07, 2019
    Experiential Marketing – The Hidden Ace Of CMOs Everywhere

    It is an incredible time to be alive when the boundaries of human imagination and innovation are being pushed. How an average person perceives and experiences an array of things daily is being changed even more. One of the major contributors to this change is the involvement of the internet in just about every facet of modern life.

    Read More