• 3D Projection Mapping in Retail October 7, 2019

    Experiential Marketing Technology of 3D Projection Mapping in Retail

    In a highly competitive world like ours, blockbuster branded shows and over-the-top promotional strategies abound by the hundreds. Customers today have a high-hand in choosing the brands they interact with, and most are smart enough to not fall for elaborated pomp and show.

    What they’re looking for is a personalized and memorable brand experience. The young, tech-savvy generation of today wants to experience products rather than see or hear about them from highly paid marketing executives. 

    Experiential marketing technology solutions ingeniously solve this dilemma faced by major brands.

    Interactive solutions like 3D Projection Mapping works like a charm when it comes to delivering highly personal and fun brand experiences. 

    For those of you who might be wondering what exactly is the role of 3D Holographics in retail, you’re in for a surprise enlightenment session!

    Projection mapping in retail is a relatively new concept that works amazingly well with creating memorable and enjoyable brand experiences. 

    3D Projection Mapping

    Carried out with the help of 3D Hologram Fans, 3D projection mapping lets you transform any surface at your dispense into an interactive platform for your customers!

    Anything from walls to couches to ceilings and dashboards can be used as a projection screen for 3D Hologram technology.

    As the marketplace increasingly turns online, brands are scouring for ways to interact with their newfound customer base.

    While video and interactive technology offer a window peek into the personalized experience world, there’s nothing quite like 3D projection mapping in retail!

    3D Holographics not just lets you innovatively showcase your products, but also offers your customers a platform to interact with your brand like never before! 

    Armed with state-of-the-art 3D Hologram technology and special effects, projection mapping in retail is well on its way to changing the interactive experience landscape. 

    There’s an added benefit to 3D projection mapping. Similar to most experiential marketing technology solutions, 3D Projection mapping in retail provides you with customer behaviour insights. 

    Since 3D hologram technology requires a huge hand of technology in its implementation, it’s safe to assume that user analytics and other useful data is stashed away safely in the vaults!

    This essential data, what drives user sentiments and their buying behaviours, means a world of opportunities for brands!

    It’s easy to decipher that experiential marketing technology solutions, especially the 3D Hologram fan, is gaining exponential popularity by the day. 

    However, most companies willing to utilize the 3D Holographics projection mapping in retail are still clueless about the many applications of 3D projection mapping. 

    Below, we give you a few real-world usages of 3D Hologram Technology that’ll inevitably lead to an unforgettable brand experience for your customers.

    Real-world Usages of 3D Hologram Technology for Brand Activation

    1. A perfect consumer led experience (Courtesy NikeID studio)

    It’s old news now that 3D Projection mapping delivers to your customers a totally brand-centric, personalized experience. What better way to highlight this than in a high-end, interactive product display? 3D Hologram fan is the perfect medium to showcase your range of products in the most creative ways to your customers.

    NikeID employed their 3D Holographics campaign in an exceptionally unique way. 

    All their users had to do was think of a certain show range, and the projection mapping would show them just how it would look on their feet. 

    Needless to say, the projection mapping retail campaign was a hit, and was memorable in every way. 

    So, if you’re looking to employ 3D projection mapping at your event, you can easily take a leaf out of their book! 

    2. Make the campaign fit in with your environment 

    When you have something as ubiquitously interactive as 3D Hologram at your disposal, it’s easy to give in to temptations to go big! However, do keep in mind that your projection mapping display should be in line with your brand, customers and surroundings. 

    And no, you don’t really have to go looking for raised roofs or false ceilings for 3D Projection mapping. You can carry out a brilliant 3D Holographic presentation with minimalistic surfaces and demure surroundings as well. If you’re unsure how, check out L’Oreal’s 3D Hologram campaign! You’ll need no more proofs!

    3. Mix different surfaces

    Now really, with an experiential marketing technology solution as innovative as the 3D Hologram fan, why wouldn’t you want to try something new? Why stop at just flat, single surfaces? In order to create a truly unforgettable 3D projection mapping experience for your guests, mix and match different surfaces and techniques.

    Like how Toyota did! For their new car launch, they projected utterly beautiful 3D visuals on a variety of different surfaces! At the end of the whole presentation, guests were left gawking at the surreality of it all!

    4. Bring all kinds of surfaces in the equation

    Why just stop at just plain, opaque surfaces? Mix and match all kinds of surfaces at your disposal. Talk walls, pillars, mirrors, chandeliers, literally anything!

    Like how this new LuLuLemon store in San Jose carried out their 3D Projection Mapping campaign by projecting their viewers’ images right onto their trial mirrors!

    The experience not only wowed guests beyond measure but also created a ripple effect among the customers!

    Needless to say, the experiment was successful in creating a better brand recall value of the store amongst its customers, and helped in forging better memories! 

    5. Don’t be afraid to take risks

    There really is no end to the possibilities when it comes to leveraging 3D Hologram technology. You can create beautiful, intriguing 3D Holographic displays, indulge the audience in a storytelling 3D projection mapping or host an all-out banger! 

    Even if you’re a small company that’s just starting it’d still behove you to consider going big while employing a 3D Projection Mapping strategy.

    Think projecting entire matches, a high-voltage stage show or even a ramp walk! Yes, Ralph Lauren did just that when they decided to interact with their guests via 3D Holographic technology!

    They projected a full-scale runway show on the walls of a high-rise building in London for the promotion of their new collection! You wouldn’t need any descriptions of the public reaction to the larger-than-life stunt! The mass interest was piqued considerably, which smoothly led to increased sales and bookings of their new collection!

    The opportunities for employing experiential marketing technology solutions for the good of your brand are endless. 3D Projection mapping is no exception to the rule. With all the creative outlets opened to you by 3D Hologram Technology, it’s no wonder three-dimensional projection mapping in retail is experiencing a boom.

    But with great power comes great responsibility and the curse of one too many options. Here’s where it gets tricky for companies, both small and huge ones, to navigate the possibilities offered by projection mapping in retail.

    With a little homework, loads of creativity and a zeal to innovate, 3D projection mapping in retail has the potential to deliver wonderful results, for both you and your customers.

    If you want your brand to be remembered fondly by your customers, then we say 3D Holographics is the road to take!