The definition of User Generated Content is simple – it encompasses any and every type of content related to a brand that is created and shared by its followers or fans. The content may be of any type like pictures, videos, blog posts, and testimonials.
User generated content is an amazing opportunity for brands to promote themselves through their users instead of doing it directly.
Is user generated content really powerful? According to statistics, 86% of millennials judge the quality of a brand by its UGC and around 69% of social media users in the age group of 18-24 make purchasing decisions majorly based on information shared on social media. UGC plays a gigantic role in today’s internet.
It places the attention back on the customer while promoting the brand at the same time, resulting in a win-win.
A large portion of users does not trust marketers and marketing gimmicks. Instead, they crave something real, something they can connect and relate to. UGC fills this gap by being authentic as it is created by real users with real stories.
UGC is a cost-effective and impactful option for brands to promote themselves.
Source: GetApp Lab
There are numerous ways to incentivize followers of your brand to create amazing UGC. Here are some ideas that you can use:
Social Mosaic is a photo mosaic wall for brands that can be utilized in any event, regardless of its size, to create not just user generated content but user generated artwork! It allows you to create UGC innovatively using a mosaic wall for events.
All you have to do is tell the attendees of your event to share their favourite pictures of the day with your event’s hashtag. Social Mosaic will gather all the images from social media that are posted with your hashtag and combine them together to create a digital or printed user generated photo wall.
It provides an avenue for the attendees of your event to connect with your brand on a personal level and gives them an incentive to share UGC on their social media by featuring them on the photo mosaic wall for brands.
Social Mosaic can be utilized for events of any size by offering different sized canvases for different sized events.
As previously stated, UGC has tremendous marketing power for brands and events and we discussed some ways by which brands can encourage users to create UGC for them in a fun and engaging manner.
The next natural question is how to utilize the created UGC post-event. You can find some ideas for UGC utilization below:
By using user-generated content on your website, not only are you demonstrating massive social proof to potential customers but are also valuing your existing customer base by featuring and celebrating their content on a public stage.
UGC is also great for use in advertising. By including real stories from real people, you can create some great advertising initiatives for your brand.
Include the UGC in your next email marketing campaign. People love to see authentic users supporting your brand and are more likely to convert based on the UGC