The brand of a company is no longer restricted to just aesthetics these days. For most customers, brand experience is often multi-layered and more immersive now than it was ever before!
Experiential marketing has taken the idea of brand experience to the next level by creating immersive experiences through which the consumer can literally live the values of a brand or a product instead of just being told about it.
Promotional products, used in synergy with experiential technology, are often an important part of any experiential and marketing strategy these days.
In this blog, we’re going to take a look at some proven marketing strategies regarding the use of promotional products to create the perfect brand experience.
Promotional products are usually part of the BTL services of any advertising firm. When it comes to marketing strategies, promotional products can be used in a variety of ways. Here’s how promotional products can play into the marketing strategy.
Using promotional products as a key element in your company’s marketing and sales prospecting strategies can make your overall marketing strategy more effective.
However, picking the right promotional products can be tricky and they should be selected carefully. They also need to be able to make the potential consumer want to convert or to make your brand more memorable for them.
The promotional products need to be very high-quality but it should also contain the core values of the brand, creating an amazing brand experience for the potential customer.
Promotional products can create wonders for a business that is used to its customers or potential customers visiting their location in person.
By handing out promotional products to your customers or potential customers, you’re increasing the recall value of your brand. Even giving away simple products like branded pens or notebooks can create a pretty huge impression in the mind of the customer. A lot of large companies invest a lot of resources for creating promotional products in BTL services which are targeted for strategies for the in-person experience.
Promotional products can also be used in customer satisfaction strategies. Customer satisfaction is vital in retaining the relationship between the customer and the brand.
There are many ways in which promotional products can be used by a brand to create customer satisfaction like sending them gifts for welcoming them or to celebrate their anniversaries.
While it is especially true for service-oriented businesses, the quality of interaction between the employees and the customer factors heavily into how the customer perceives the brand experience.
Promotional products can be used in two folds when it comes to marketing strategies – firstly, it can be used to increase the quality of interaction between the customer and the employee and secondly, it can be used to make the experience a good branded experience, which the customer will keep associating with the brand throughout his life.
Now that we have understood how promotional products can play a role in different aspects of every marketing strategy, let’s take a look at some different types of promotional products used these days.
For a lot of brands, trade shows are where the consumer discovers them for the first time. They are one of the best venues to use promotional products but most brands, unfortunately, do not give them the attention they deserve.
Experiential marketing technology can be used to not only create more effective trade show displays but they can also be used to create truly special promotional products!
It is possible to create promotional products that can create an enjoyable branded experience for the customers as a part of the experiential marketing strategy of the brand.
While it is not likely that a promotional product will be instrumental in closing a sale, they can definitely play a part in persuading the prospect for sale.
A lot of BTL activities include creating high-quality promotional products that the sales team can leave behind, to add that extra bit of spark to their pitch and to create a better image of the brand.
It is also possible to use experiential marketing technology to make the product actually add some extra value to the pitch and creating a better brand experience for the sales prospect.
Mailers can often be seen as old-school, they can still be an effective way to reach your target audience. Mailers can become great promotional products if they are made to be high-quality, attention-catching, and in line with the core brand values.
Customer apparels for employees are also promotional products in the sense that they promote your brand wherever the employee goes. This is most commonly seen in service-oriented industries. It also ties in with experiential marketing, as every interaction between the employee and the customer essentially becomes branded.
Lastly, giveaways are one of the most popular promotional products. There are many ways to utilize giveaways and they can serve a wide range of purposes like creating a buzz for a new product or ensuring customer satisfaction or even boosting the morale of the employees.
However, with giveaways, it is important to ensure that the products are of high quality and while the products may not necessarily be an experience for the consumer, the giveaway itself definitely should be.
Promotional products can play a key role in creating amazing brand experiences. With the use of experiential technology and experiential marketing technology, promotional products can be used to enhance the brand experiences customers go through.
In the world of new-age marketing for Gen Z, it is important for brands to focus more on the experience their customer faces too rather than just focusing on ensuring the key values of their product are as clear as possible.
Experiential marketing has proven to be most effective for Gen Z and millennials who, being in the prime working years of their life, are the most important population segments for marketers across the world.